HMD — LAUNCH STRATEGY

BRANDS

SERVICES

CHALLENGE

HMD (the maker of Nokia phones) needed to launch a new product line in Bangladesh — a market where launch fatigue is real and consumers are skeptical of marketing promises.

IDEA

We built a pre-launch intrigue campaign using design thinking principles. We identified 50 micro-influencers across tech, lifestyle, and culture verticals and turned them into a connected network — each revealing one piece of the product story over 3 weeks, building collective curiosity.