HTC BANGLADESH — DESIGN THINKING

BRANDS

SERVICES

CHALLENGE

HTC needed to strengthen its retail presence in Bangladesh — a market where smartphone brands fight for shelf space and consumer attention in a highly competitive environment.

IDEA

We applied design thinking methodology to reimagine HTC's retail touchpoints — from in-store displays to digital catalogs. By mapping the customer journey through research, we identified friction points and created solutions that made the HTC experience feel premium and intuitive.